“Red Lychee is a european clothing line specialised in coats and winter apparel of the finest quality of wool and cashmere. Red Lychee is an upscale brand of supreme craftmanship with a contemporary style. The monogram combines the initials: R, L, interlaced in a feminine way.”

Designed by Menta

“Our approach to NEXT new visual identity, was inspired by the company name and how they approach their work. The role of NEXT is to see what has yet to be considered. They must always know what’s around the corner and how to envision what’s next. Their new identity had to include a logo that looked forward to what was beyond the page or monitor. It had to express the unconventional nature of the agency’s work and be engaging and thought provoking. It had to ask ‘what’s NEXT’ and the whole identity system needed to support that directive.”

Designed by Mamastudio Design Agency

Translated

Dilo Bonito is an online store with delivery service that seeks to create an integrated experience to give, from the time when the customer orders until it reaches the hands of the recipient. The customer has the option of giving flowers, piñatas, cookies, occasion cards, gift kits, and other products that are within its range. Due to the nature of colors of their products, they decided to make a stylish brand that uses mainly black and white with a contrasting pastel palette to issue a celebratory atmosphere clean, sober and timeless colors. We chose a logo to remind slats gift wrap, settled diagonally to refer to the effectiveness of the home delivery service. Finally, graphical applications is topped with a pattern of black dots with white background, which are a nod to the confetti: the main protagonist in any celebration.

Original

Dilo Bonito es una tienda en línea con servicio a domicilio que busca crear una experiencia integral al regalar, desde el momento en el que el cliente ordena hasta que llega a las manos del destinatario. El cliente tiene la opción de regalar flores, piñatas, galletas, tarjetas de ocasión, kits de regalo, entre otros productos que se encuentran dentro de su catálogo. Debido a la naturaleza de colores de sus productos, se decidió hacer una marca elegante que utilice principalmente el blanco y negro con una paleta de colores pastel que contraste para emitir una atmósfera de celebración limpia, sobria y atemporal. Se optó por un logotipo que recordara a los listones de una envoltura de regalo, acomodado de manera diagonal para hacer referencia a la efectividad del servicio de envíos a domicilio. Finalmente, las aplicaciones gráficas se remataron con un patrón de puntos negros con fondo blanco, los cuales son un guiño hacia el confeti: el principal protagonista en cualquier celebración.

Designed by Bienal Comunicación

Internationally recognized for its Mexican origin ”Acapulco chairs” are comfortable and aesthetic. Céntrico is a brand known for manufacturing these chairs, but also for other innovative furniture proposals using the Mexican artisans ”acapulco style” technique. To position Céntrico’s new brand image inspired on these pieces of furniture and its Mexican essence. The logo´s typeface was created based on these artisan technique used by craftsmen when making these furniture; the typeface is used in black and white for a touch of elegance and formality. A range of colors inspired on the colors chosen by the Mexican architect Luis Barragan and his colorist Chucho Reyes on their work, was chosen for the furniture projects, this complements the brand by giving it vibrancy. Creating a versatile and iconic brand in its different applications. Likewise ” Objects and furniture of Mexican Design” was created as a description of the brand, extending the range of possibilities, therefor their products can be reinvented freely and continuously. This description also goes with the logo on different applications of brand’s communication, placed vertically to break with traditional, reflecting continuous innovation that characterizes Céntrico.

Designed by Bienal Comunicación

Translated

”There are some real and logical fiction magical in the occult. Textures and nuances that are in essence the best kept secret sophistication. The mystery becomes true in fantasies and fantasies into truths; the occult is the engine of human movement. ”Malahat was the name of a smuggler ship known as” The Queen of Rum Row ”. The Rum Row was the term used for boats traveling illegally full of liquor during the prohibition era in the United States, the smugglers were known as ”Rum Runners”. Among old houses, restaurants and bars in the center of the city of Merida is a wooden plaque with a golden symbol next door is usually kept closed. Touching and enter a small candlelit bar with jazz background music and a wall with classic and discover unique spirits. This is Malahat, a dark, adventurous and dangerous bar inspired by the speakeasy culture. We create a logo handmade italics, barely legible, mysterious, this in order to keep the enigma behind ”The Queen of the Rum Row”. A symbol made from different elements that provide unique features to the personality of the bar was created. The elements found in the symbol are rosemary, considered a sacred and magical plant, used in mixology; the sea, a bottle and bubbles, important to know the level of alcohol in some drinks. The illustrations complement the story around the brand of Malahat.

Original

“Hay algo de ficción verdadera y lógica mágica en lo oculto. Texturas y matices que tienen dentro de su esencia el secreto mejor guardado: la sofisticación. El misterio convierte verdades en fantasías y fantasías en verdades; lo oculto es el motor de movimiento del ser humano.” Malahat fue el nombre de un barco contrabandista conocido como “The Queen of Rum Row”. El Rum Row era el término utilizado para los barcos que viajaban ilegalmente llenos de licor durante la época de la prohibición en Estados Unidos, los contrabandistas eran conocidos como “Rum Runners”. Entre casas antiguas, restaurantes y bares en el centro de la ciudad de Mérida, se encuentra una placa de madera con un símbolo dorado junto una puerta que usualmente se mantiene cerrada. Al tocar y entrar se descubre un pequeño bar a luz de velas con música jazz de fondo y una pared con los licores más clásicos y exclusivos. Esto es Malahat, un bar obscuro, aventurero y peligroso inspirado en la cultura speakeasy. Creamos un logotipo hecho a mano con letra cursiva, poco legible, misterioso, esto con el fin de mantener el enigma detrás de “The Queen of the Rum Row”. Se creó un símbolo elaborado con distintos elementos que aportan características únicas a la personalidad del bar. Los elementos que se encuentran en el símbolo son el romero, considerada como una planta sagrada y mágica, utilizada en la mixología; el mar, una botella y burbujas, importantes para conocer el nivel de alcohol contenido en algunas bebidas. Las ilustraciones complementan la historia alrededor de la marca de Malahat.

Designed by Bienal Comunicación

“Clectic is whatever the customer wants it to be; restaurant, gastro-bar, cafe or lounge fused into a unic space. Healthy food with no schedules. The final solution was an identity based on a big “C” articulated on both sides by the rest of the words. The idea was to suggest in a synthetic and fresh approach a dish accompanied by a fork and a knife. We develop the whole identity including tablecloths, coasters, clothing , menu.”

Designed by Mr. Simon

“From their base in Mexico, Kobling are experts at helping clients from a myriad of different industries and sectors; everything from consumer goods to financing can fall in their range of expertise.

“Driven by integrity, professionalism, and a certain open-minded attitude to things old and new, we developed a classic, but at the same time modern identity that would combine the best of both worlds. We used muted colors, the iconic London Underground typeface, and the shape of a windmill (one of the oldest and yet most enduring man-made machines) to create a fresh, elegant brand.”

Designed by Face

The identity Scott Newkirk is a reflection of his stream of consciousness: an evolving and deeply personal mix of memories, fetishes, fears and desires. the result is a creative assemblage of discordant elements, a collection that gathers pieces of one life and integrates them into the lives of others.

Designed by Studio Lin