Etikettarkiv: Typographic

ZENWATER / 上水

“上水, a sparkling water dealer, has its name rooted in Zen. It is devoted to creating a better drinking choice. Its trademark delicately combines the two elements: water and container. The three drops of water link together and form the image of the character 水 (shuǐ,water). From above, the balls quote the words from Mercury (水星,shuǐ xīng) and construct the image of the character 上 (shàng,above or upper). All the elements are placed in the container; along with the container’s smooth curve, together they build concise and soft visual feelings. In addition, the main visual design utilizes interesting geometric figures to emphasize visual impressions, which expands the points, lines, and planes of the trademark. The dots represent the sparkling and playful bubbles; they can freely stand and arrange themselves in every extended design.”

Designed by Studio Pros

Mali Ludzie

“ The phrase ”Mali Ludzie” can be translated into ”Little People”. The name, created by our client, shows her attitude towards children- she approaches them with tenderness, nonetheless treating them with seriousness from the first days of their lives. ”Mali Ludzie” is a clothing and accessories brand for children in wide age ranges. The shop also sells decorations for children’s interior. The brand put on the wide choice of both lovely and comfortable thing”

Designed by Holy Sheep!

Femme de Cupcakes

“Femme de Cupcakes is a brand dedicated to the female audience. In their offer, you can find jewellery, which are composable from many different elements, any way you prefer, with accessories like bags or wallets. The products are targeted to women that want to dress fashionably, whilst at the same time caring about individual character of the things that they bought.”

Designed by Holy Sheep!

Livv

“Livv. Immigration specialists aim to ‘bridge the gap’ providing assistance and simplifying the process. To immigrate is to pack your life into boxes, to build a new bridge, and to shift your life from one point to another. To visualise this we took the ‘i’ from the word mark and we packed it up and repurposed it, using the ‘pre-existing’ to create a new form; a symbolic bridge to take people from here to there. Orange was used as a beacon of hope, a symbol of energy and life.”

Designed by Alex Darkovski

CAJ Tiling

“The best tilers get the basics right. CAJ Tiling combines generations of experience with a genuine passion for basic — quality craftsmanship. To highlight their commitment to precision and durability we used the square — the simple longstanding symbol of perfection. This was then extended into a modular framing system which can be used across the entire identity. Finally the common tile spacer ’plus symbol’ was utilised as a flexible branding element.”

Designed by Alex Darkovski

MOME

“In late 2016, we were invited to take part in our former university’s rebranding tender, which was a great honour. We are friends and ex-classmates from MOME who live and work in two different countries. We needed to combine our forces and spend some days together working out something smart for this project, which was quite a delightful process and meant us a lot as alumni students.

“Our vision was to design an open-minded, steady and straightforward identity, which embodies the university’s main principles: the respect of conventions and progressive ambitions. The identity follows a specific proportional system and lacks any kind of redundant ornamentation. The goal was to design a very functional and rational system, which is easy to use. The graphic system was inspired by László Moholy-Nagy’s layouts from the ’20s. Both the original and the updated logo are composed of basic shapes and the graphic layouts adopt the same principle. The system – made up of vertical and horizontal lines – structures the written and the visual content and modulates them into balanced visual compositions. Consequently the content is either concentrated or structured into clear geometric systems. This construction is designed in terms of functionality. A defined proportional system is also an important element of our concept, as it maintains the coherence in the visual identity: on the one hand 1:2:4 proportions are applied in the font sizes on different graphic surfaces. The weight of the line structure is adjusted to the stem weight of the logo, on the other hand. Light also had a crucial role in the art of László Moholy-Nagy. We use light as a tool in the visual identity, in respect of the inner and outer signage system.”

Designed by Adam Katyi

mishmash

“Saying that mishmash aims to be a contemporary office supplies reference brand would be somewhat reductive. The cause/effect relationship, and the reasons that led to its creation, make it a distinct brand and devoid of notable concerns in other specialty brands.

“We were invited to interpret a new way to see the brand by the two founders of the project and to build all its graphic identity.

“mishmash seeks to deconstruct the office space, thinking it in several layers and adding the various components of each object. Thus, it was important to realize the interference space that basic communication graphic materials would have. Therefore, it was decided to give some space to the brand’s objects instead of the usual ways to communicate, such as logos or slogans. The communicator of mishmash should be, par excellence, the notebook, the desktop or the shelf.

“mishmash looks for new ways to design office supplies, contrasting a clear taste for minimalism with a elaborate and meticulous choice of materials.”

Designed by Another Collective

Esquina do Avesso

“Esquina do Avesso is a fusion restaurant that promotes an uncompromising encounter of cultures with traditional Portuguese cuisine.

“More than an usual rebranding, this project involved a strong concern with the understanding of what was the former image of the space, which was pre-dated, and therefore we had the concern of providing it a new look. A new image, accompanied by a new name but without leaving the same physical space, a new image that was worried about keeping track of what already existed in order to avoid a radical break: elegant, but at the same time modernist, a paradigm highlighted through the contrast between earthy colors and green water.

“The menu from Esquina do Avesso is constantly changing, and that is precisely what we seek to represent in this project through a more uncompromising side, creating a version of the logo that is constant but that is accompanied by a changing signature. Thus, we reveal this existing duality between the more casual side and the more extravagant one through the menu, deconstructing it and breaking a regular construction of an editorial grid with unorthodox joints, such as completing the first page of the menu with a short history of the restaurant.”

Designed by Another Collective