“Ylo is a health product based on a unique approach inspired by the benefits of traditional Chinese medicines. At the origin of this innovative startup: the willingness of its two founders, Y-Nhi and Laurent, to make known the benefits of a millenial medicine, revolving around the principle of body-mind balance. The product is composed of a Phyto-acupression pen, which releases a herbal preparation into the body through a very precise self-care ritual. Distributed in drugstores throughout France, this range deals with sleep disorders, digestive disorders, nasal obstruction and headaches; its presence across the country will gradually increase.

“Our mission was to create Ylo’s visual identity and to implement its graphic territory, notably through packaging. Two main challenges have arisen before us: how can we make a health product emerge in the midst of a highly codified market? How can we succeed in overcoming the wide gap between traditional medicine and scientific innovation, between the expression of naturality and the effectiveness of a radically new product?

“We have created a logo that expresses naturality and sobriety through an original low-case typography, but also the ritual of care and harmony through three points that perfectly symmetrically circumscribe the wordmark.

“The packaging combines the desire to express natural and traditional medicine, while at the same time describing the contribution of an innovative process to the market. It is intended to be didactic and must allow the client not to lose his reference points, while maintaining a minimalist and modern design. A rendering of the plants in shades of grey combined with bright colours for each of the symptoms creates a range effect that is both neat and unexpected, while opening up the brand to real possibilities of extension.”

Designed by Brand Brothers

“Yoteq is the very first network of connected terminals, which distributes physical books with the possibility of return. The innovative concept is articulated around dispensing columns, each containing nearly 300 books and comic strips, searchable directly on site or remotely, and which make it possible to deliver and take back the items with great simplicity. Our creative proposal is oriented towards the materialization of bridges between culture and digital uses. Yoteq’s primary vocation being to take the book to places of transit and to simplify its acquisition, we have chosen to go beyond the classic graphic territory of literature and the world of publishing, to offer a visual identity based on simplicity of use, innovation, diversity and access to culture.”

Designed by Brand Brothers

“When you think of property management you don’t necessarily think of a vibrant young company. In Austria the image of those companies are usually heavy and dusty. When people talk about property management companies they think of someone they call to complain about defects concerning their apartment or house. They think of bills to pay, and of all the necessities that have to be in order not to itch their daily life.

“This company came out of their shell. By being frustrated that things go how they go, they wanted a new shine. They wanted to let people know ”Hey! We have more competence than that. In fact we love to connect with you and others. We want to be your friends!”

“On top ”Bremer” brings a lot of multibusiness talents, such as law and finance. We helped this company to overcome their frustration in daily work life by coaching them to reorder their work communication structure. Eventually identity starts with the values of a working team. On top they got a new visual identity, too.

“In our conception phase we rarely decide to start off with creating a logo. Our holistic approach oftenly showed us that we cannot fragment single elements in a visual identity. We felt that a minimalist design with a defined choice on typography would be the best. The abstracted icon ”B” fills its canvas in a flexible way, as much as ”Bremer” fulfills their clients needs in a transdisciplinary work way.

“We used paper series ”Crush” in many colors to add to their sympathetic multilevel-talent character.”

Designed by KR8 bureau

“Brand identity development for The Line, a new visual bureau based in Paris, France. The Line helps premium & luxury brands to develop visual projects through made-to-measure creative consulting. It also provides art buying and art brokerage services for individuals or companies.”

Designed by Fagerström Studio

“Ridley is an Australian based firm at the forefront of some of the biggest developments in the architecture and construction industry. Historically an architectural documentation specialist, they’ve pioneered the use of Virtual design construction – the digital revolution that is reshaping the industry, using Building Image Modelling software (BIM). Every part of the 3D model has attached live data – information on materials, costs, weight, – so that any adjustment will update costs, load bearing etc. – It enables massive cost and time saving, whilst having a live model of the building after the building is complete. With an overview of the entire building process from start to finish, Ridley acts as central hub for the architects, builders, and developers. In essence they have an understanding of the bigger picture. The identity plays on this idea, using individual elements, partial views, and cropping to create the whole. The use of human-centric data provides further understanding of the company, projects and the people who work there.”

Designed by Re| Sydney

“Cancer Research’s unmitigated purpose is to end cancer. The new identity highlights the insight that ending cancer will effectively end Cancer Research. Bold statements call out the end of cancer and the organisation in contextually relevant ways. A custom typeface was developed to reflect Cancer Research’s progress towards its goal. Characters of varying weights represent how some cancers are close to disappearing, while others remain all too visible. By confronting a serious subject matter with a positive and achievable vision, the identity gives people an incredibly compelling reason to donate: That every dollar raised gets us closer to a world without cancer.”

Designed by Re| Sydney

“In an era when customers have wised up to inauthentic brand engagement, Bang PR saw the need to evolve its offering. More than simply a PR ‘party’ firm, Bang’s clients were seeking strategic advice to navigate a complex market. Re came on board to evolve the agency’s identity to embody its approach to PR: one which seeks recognition for its clients, not itself.”

Designed by Re| Sydney

“As the name suggests, cafégoers can come to Bare Witness to see food in its purest form. Their ethos of ’baring all’ means open kitchens, sharing knowledge and leaving little to the imagination. A series of illustrations by Christopher DeLorenzo forms the centrepiece of the identity and interiors. Christopher draws beautiful, curvaceous figures by hand, so his work has natural texture and little quirks that make it appealingly imperfect. These are complemented by the simple geometry of the Ano font, which brings its own eccentricities. The identity is pared back yet filled with character. Just like Bare Witness.”

Designed by Re| Sydney

“Naia is a boutique based in Tulum, Mexico. It hosts carefully selected products and it is defined by concepts such as: its authenticity, its serenity, its Mexican origins and the honesty and soul present in everything it contains.

“NAIA is more than a brand. It is a coherent adherence to values that embrace a fluid and holistic connection between the place, the objects and its clients.

“NAIA’s branding flows like the Caribbean Sea. Its logo never remains still, with its letters moving like the breeze and the tide, and its collaterals too being greatly versatile. Also, this dynamism reflects physically in the shop, thanks to its furniture in modules built with leather strips and tzalam wood, by ET AL studio.”

Designed by Bienal Comunicación