“Once upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people – or local tribes as we called them – together. We needed to represent Via Padova as a space that welcomed every one of its citizens – a challenging proposition. The city needed a visual system, a graphic identity that could organise and simplify communication with the people. We used the letter V to symbolise a handshake – and hence the union and coming together – of two people, symbolising a community coming together.”

Designed by Studio Nugno

“Lunar an innovation Irish studio, Lunar’s mission is to guide clients through unexplored tech territories. Founded by Salvo Vaccarino, a computer engineer with a creative knack and a decade of advertising experience under his belt, Lunar bridges the gap between technology and creative marketing.

“The brand’s concept revolves around the moon, referencing the different lunar phases; its constant orbit of our planet and the ever-evolving ideas behind a creative agency. The logo combines minimal type treatment and the use of a bold serif typeface. The typeface used in the logo is repeated throughout the branding, from the business card to the letterhead design and the website. A neutral black and white colour palette brings the whole design together.”

Designed by Studio Nugno

“Digits Trading Corporation is a premiere lifestyle and gadgets distributor, with over 45 in-house stores through Beyond the Box and Digital Walker.

“Using positive and negative space, we designed the brand to evoke progress, innovation, and movement. The assigned colors—black, white, and tech blue—keep the brand focused and modern.”

Designed by And A Half

“The design of our own visual identity was like the architect designing their own house – full of opportunities, but with unique challenges too. We had to deal with several criteria: differentiate ourselves from the competition, be recognized professionally, reflect our international career and above all be proud to represent this brand in order to become its promoters.

“For the visual identity of the studio, we created a brand platform that reflects us, communicates our values and our ambitions. The brand was born of a strong and minimalist graphic universe that reflects our professionalism and leaves room for creativity. From selecting the name to creating a website and social media presence, all the communication tools were created so that the studio can make itself known. We developed graphic language that awakes the sense of adventure and the path that customers have to go through to achieve their goals. This is why a direct parallel with the world of roads and mountains has been imagined.”

Designed by Studio Miles

“Marie des Neiges Magnan is an emerging Montreal photographer. Mainly known for culinary photography, she wanted to update her branding in order to diversify her work, to make room for new projects and facilitate new collaborations with brands. The challenge of this visual identity was to create a logotype and a website with a modern and refined aesthetic to enhance the work of the photographer.

“Inspired by the attention to detail of her work and her unique name, this visual identity is based on a minimalist signature with a sober and elegant typographic composition that gives way to her visual world. The website focuses on the fast display of projects and stands out for its modern interface. The site’s architecture and ergonomics have been thought carefully and organized so the user has easy access to the content.”

Designed by Studio Miles

“Telma Gonçalves is an independent lawyer based in Évora, Portugal. The idea of the brand identity is based on a symbol, the balance. Every element is in perfect balance, by being horizontally aligned. This way it represents justice and impartiality. The two horizontal lines form the symbol, a minimal reference to the balance itself.”

Designed by Humana Studio

“In October 2015, the barber shop received a new group of successors who were interested in transforming and adapting the place to contemporary standards, but simultaneously seeking to preserve and assume a strong presence of its important historical heritage.

“It seemed fundamental to me that Barbearia Porto’s new graphic identity should somehow be based on all of its “vintageness” and everything related to vintage, not only by the way how typography and layout would be used, but also by how the various materials would be produced and finished.

“The shop’s window display was completely made by hand, recovering the almost extinct technique of gold leaf glass gilding and representing a more detailed and historically accurate approach to the project. Letterpress printing and other fine manufacturing techniques and materials are also used to produce the shop’s stationary and the other designs, as a way of making a statement on the concepts of timelessness and rediscovery which are associated with the shop and the services it provides.”

Designed by Oscar Maia

“Harow is a french furniture design studio lead by Harold Sangouard, where he creates products that are the perfect blend between art and design, bringing the first one into the second one in his limited editions of contemporary furniture. We were asked to renew the complete visual identity system of the brand, known for its famous Skull armchair.”

Designed by Brand Brothers

“Pimp My Team has the ambition to dust off promotional object market. Based in Lille, this young agency is already among the most important French actors in promotional communication. Their success stems from an avant-garde state of mind: a zero-fault requirement, an ability to propose solutions and surpass the initial ideas of their customers. This approach to the trade has ensured them so far a development without false note.

“The team contacted us to rethink a brand identity conceived in a way too artisanal. We embraced this high potential project to initiate a complete overhaul of the graphic and verbal territory of the brand.

“The new Pimp My Team identity is a raw, colorful and bold graphic object.

“It translates what the company is: a concentrate of clarity, joviality and rigor. An unexpected logo that breaks the conventions, harmoniously blending straight corners and soothing curves. It is the seal that reassures and the curiosity that attracts, seriousness and pleasure. Like magnets, colored circles flatter the eye and contrast with the radicality of black characters. They tell the promise of the company as an obvious: ”pimp my type”, Pimp My Team!

“On the basis of the new logo, we developed in unison the typographic, color, visual and verbal territory of Pimp My Team, resulting in a branding mixing vivacity, self-confidence and humor. The typographic articulation, between the radicality of Px Grotesk and the impact of Bourton, supplemented by the design of a custom type based on the logo, allows to vary the tone according to the supports. The brand’s new baseline – Bureau des Affaires Pimpantes (in French, ”affaires” has a dual meaning, ”business” and ”possessions”) – as well as a series of claims that decomplex the business of promotional objects.

“We also did the art direction and set design of the first photo campaign (by Sylvain Bardin), with graphic and audacious compositions.”

Designed by Brand Brothers