Etikettarkiv: Minimalistic

Diatly

“Diatly is the turnkey platform that allows brands and marketplaces to work together easily and cost-effectively. It is a facilitator: it puts brands in touch with each other and enables them, via a single interface, to develop rapidly on e-commerce sites. Diatly works with La Redoute, Conforama, Amazon, the Fnac Darty group and Galeries Lafayette. Created in 2012, this French startup has more than 40 employees and raised 2 million euros at the beginning of 2018 to ensure its development in France and Europe.

“We worked for 6 months on repositioning and rebranding the brand, initially called The French Talents. The new name, Diatly (from ”Immediateatly”, by Dominique David) is a powerful and imaginative summary of the strength of the solution. It will easily follow the company’s evolution, which promises rapid international expansion.

“The new custom wordmark is a modern and graphic object. Formed of parallel segments, it tells the story of how brands and marketplaces move forward together thanks to Diatly. This meaning, evoked in a fligrane, is reinforced by the inclination of the I and the L (20° forward).

“Combined with this new visual identity, a simple graphic code allows to tell the brand story. A set of 6 vivid colours – working exclusively in pairs -, a collection of geometrical pictograms illustrating the products sold by brands working with Diatly, the choice of Platform font, new explanatory diagrams and refined graphic compositions form the backbone of the new branding. We also ensured the design of the new website (in collaboration with Camille Raynal) as well as its integral technical development.

“The presentation of the identity, crowned with success, took place gradually in front of all Diatly employees, then in the web and startups media.”

Designed by Brand Brothers

Yoteq

“Yoteq is the very first network of connected terminals, which distributes physical books with the possibility of return. The innovative concept is articulated around dispensing columns, each containing nearly 300 books and comic strips, searchable directly on site or remotely, and which make it possible to deliver and take back the items with great simplicity. Our creative proposal is oriented towards the materialization of bridges between culture and digital uses. Yoteq’s primary vocation being to take the book to places of transit and to simplify its acquisition, we have chosen to go beyond the classic graphic territory of literature and the world of publishing, to offer a visual identity based on simplicity of use, innovation, diversity and access to culture.”

Designed by Brand Brothers

Bremer

“When you think of property management you don’t necessarily think of a vibrant young company. In Austria the image of those companies are usually heavy and dusty. When people talk about property management companies they think of someone they call to complain about defects concerning their apartment or house. They think of bills to pay, and of all the necessities that have to be in order not to itch their daily life.

“This company came out of their shell. By being frustrated that things go how they go, they wanted a new shine. They wanted to let people know ”Hey! We have more competence than that. In fact we love to connect with you and others. We want to be your friends!”

“On top ”Bremer” brings a lot of multibusiness talents, such as law and finance. We helped this company to overcome their frustration in daily work life by coaching them to reorder their work communication structure. Eventually identity starts with the values of a working team. On top they got a new visual identity, too.

“In our conception phase we rarely decide to start off with creating a logo. Our holistic approach oftenly showed us that we cannot fragment single elements in a visual identity. We felt that a minimalist design with a defined choice on typography would be the best. The abstracted icon ”B” fills its canvas in a flexible way, as much as ”Bremer” fulfills their clients needs in a transdisciplinary work way.

“We used paper series ”Crush” in many colors to add to their sympathetic multilevel-talent character.”

Designed by KR8 bureau

The Line

“Brand identity development for The Line, a new visual bureau based in Paris, France. The Line helps premium & luxury brands to develop visual projects through made-to-measure creative consulting. It also provides art buying and art brokerage services for individuals or companies.”

Designed by Fagerström Studio

Ridley

“Ridley is an Australian based firm at the forefront of some of the biggest developments in the architecture and construction industry. Historically an architectural documentation specialist, they’ve pioneered the use of Virtual design construction – the digital revolution that is reshaping the industry, using Building Image Modelling software (BIM). Every part of the 3D model has attached live data – information on materials, costs, weight, – so that any adjustment will update costs, load bearing etc. – It enables massive cost and time saving, whilst having a live model of the building after the building is complete. With an overview of the entire building process from start to finish, Ridley acts as central hub for the architects, builders, and developers. In essence they have an understanding of the bigger picture. The identity plays on this idea, using individual elements, partial views, and cropping to create the whole. The use of human-centric data provides further understanding of the company, projects and the people who work there.”

Designed by Re| Sydney

Australian Cancer Research Foundation

“Cancer Research’s unmitigated purpose is to end cancer. The new identity highlights the insight that ending cancer will effectively end Cancer Research. Bold statements call out the end of cancer and the organisation in contextually relevant ways. A custom typeface was developed to reflect Cancer Research’s progress towards its goal. Characters of varying weights represent how some cancers are close to disappearing, while others remain all too visible. By confronting a serious subject matter with a positive and achievable vision, the identity gives people an incredibly compelling reason to donate: That every dollar raised gets us closer to a world without cancer.”

Designed by Re| Sydney

Hidden Characters

“In an era when customers have wised up to inauthentic brand engagement, Bang PR saw the need to evolve its offering. More than simply a PR ‘party’ firm, Bang’s clients were seeking strategic advice to navigate a complex market. Re came on board to evolve the agency’s identity to embody its approach to PR: one which seeks recognition for its clients, not itself.”

Designed by Re| Sydney

bare witness

“As the name suggests, cafégoers can come to Bare Witness to see food in its purest form. Their ethos of ’baring all’ means open kitchens, sharing knowledge and leaving little to the imagination. A series of illustrations by Christopher DeLorenzo forms the centrepiece of the identity and interiors. Christopher draws beautiful, curvaceous figures by hand, so his work has natural texture and little quirks that make it appealingly imperfect. These are complemented by the simple geometry of the Ano font, which brings its own eccentricities. The identity is pared back yet filled with character. Just like Bare Witness.”

Designed by Re| Sydney

Naia

“Naia is a boutique based in Tulum, Mexico. It hosts carefully selected products and it is defined by concepts such as: its authenticity, its serenity, its Mexican origins and the honesty and soul present in everything it contains.

“NAIA is more than a brand. It is a coherent adherence to values that embrace a fluid and holistic connection between the place, the objects and its clients.

“NAIA’s branding flows like the Caribbean Sea. Its logo never remains still, with its letters moving like the breeze and the tide, and its collaterals too being greatly versatile. Also, this dynamism reflects physically in the shop, thanks to its furniture in modules built with leather strips and tzalam wood, by ET AL studio.”

Designed by Bienal Comunicación

Marbol Casa

“For more than 40 years Marbol has designed and built high quality pieces of furniture both at a national and an international level, from its base in Merida Yucatan. Its difference has always been the passion for detail in each and every design and product. After these 40 years, this is the inauguration of Marbol Casa, a concept of store rooted in a careful selection of original pieces of furniture, works of art, diverse objects and accessories destined to bring warmth and color to any flat, office or house.

“Its branding was an extension of the brand’s architecture we proposed years ago for Marbol Industria Mueblera, adapted now to a concept of high quality store, according to the thorough vision that director Eduardo Martínez Bolio impresses on every piece he creates. In this spirit, we designed a brand with applications and details that cohere with the exquisite taste of Marbol, including a coffee brand: Marbol Café, ready to be savored while visiting this space rich in pieces of furniture, works of art and objects most carefully selected.

“Marbol Casa then comes to be a unique store in its style, a live experience of art and design that combines tradition, Nordic and ethnic elements, and always a distinctive passion for detail.”

Designed by Bienal Comunicación