“Agilita is a start-up specialising in the design and distribution of exclusive furniture for agile workplaces. Launched from a successful office fit company, the new brand needed to be as agile as their solutions, contemporary and aspirational.”
Designed by Parent
“Studio Dedikit required a visual identity that would adapt to the variety of incarnations of the business and the clients with which they work. The outcome is a highly-regimented design solution, relying heavily on a consistent grid that can be applied and adapted to all manner of applications as required. A combination of typefaces and an understated colour palette ensure the identity can be used in a variety of environments and appeal to a wide range of clients.”
Designed by Mildred & Duck
“Kate Lee is a Melbourne-based designer and stylist. With over a decade of experience working alongside top design practices in the Melbourne interiors industry, Kate’s refined style reflects her love of quality and her eye for detail. We worked closely with Kate to create an identity that represents her aesthetic and values, the resulting design combining distinctive typography and tactile papers with an embossed finish.”
Designed by Mildred & Duck
“Sister, an architecture and interior design studio run by sisters Lauren and Amanda Martin, needed a strong identity to help position themselves as a new and confident studio in a competitive industry. We developed a visual identity that balances minimalism with warmth and tactility, relying on typography to support and soften a bold wordmark. Uncoated neutral paper stocks have been used to connect with Sister’s focus on and appreciation for the value of raw materials used in their natural state, with a multilevel emboss highlighting the form of the wordmark itself.”
Designed by Mildred & Duck
“We were approached to create an identity for Souk, a new bar and restaurant hidden down an alleyway off Flinders Lane, that would visually interpret their modern take on Middle Eastern food. The resulting logo, a playful interpretation of the way Arabic is read from right to left, has been used prominently throughout the space and becomes a part of the entire experience, from the custom plates to the neon signage by Tom Adair.
“The brand experience has been designed with maximalism in mind, with the logo filling the space in which it sits, an homage to the overfilled souks from which the venue takes its name. The menus, featuring imagery by Kate Ballis , are riso-printed as a nod to the back-alley production of booklets and advertising materials common in the Middle East. Coupled with the sub-mark, a modern take on the traditional evil eye, the resulting overall design is a memorable and characterful visual identity that compliments the space and spirit of Souk.”
Designed by Mildred & Duck
“Georgie Boy is a Melbourne-based floral studio led by Gina Lasker. We created a wordmark and subsequent visual identity to celebrate the spacial thinking with which Georgie Boy approach their work; the resulting identity can be viewed and appreciated from all angles in much the same way as the floral installations Georgie Boy create. Inspired by Gina’s appreciation for the diversity and unique qualities of all plant life, we created a pattern based on electron microscope slides of plant cells which was then bronze foiled onto the business cards as a counterpoint to the otherwise type-driven identity.”
Designed by Mildred & Duck
“One of the newest and most blooming business districts in México—Valle Oriente—will soon be enhanced by the presence of the mixed-use development Ikon, a premium, AAA-class tower. The execution of this highly anticipated project, set to sculpt and enrich the landscape of its surroundings, has been awarded to prize-winning Duda | Paine Architects. Recognized for their distinct working methodology—a balance of inquiry, design tools and sustainable practices—the architectural firm’s approach to Ikon is strongly connected to, and influenced by, the different attributes of nature, its shapes, colors, and even the soothing sounds of local birdlife.
“The architects’ vision and the strong name of the project, derivative of an essential representative figure, made us think about the beautiful work of the talented British artist Richard Sweeney. His delicate curved-pleated paper sculptures seem almost organic, like bird wings. All of these elements inspired us to imagine and produce Ikon’s identity, branding and marketing carriers. The concepts served as a guide throughout the entire creative process in order to efficiently represent a tower envisioned to become a symbol. Even the elongated first two letters of the logotype reflect the attributes of its slender, skyscraping stature.
“Brochures, stationery, construction fences, panoramic billboards, press kits and sales presentations were among the different tools we created. Also, to enclose certain project information, we produced a handsome set of folders embossed with a vibrant motion-like pattern, wrapped in delicate gray satin ribbon and decorated with a schematic drawing depicting the stylized silhouette of Ikon. But the definite pièce de résistance of the deliverables is the design and production of a unique wooden-boxed, coffee-table book for investors and stakeholders.
“The limited-edition book describes, through well-crafted imagery and clean design, every detail concerning the project. Everything from its awe-inspiring scenery—overlooking the beautiful Sierra Madre Oriental mountain range yet centered in the heart of a vibrant and modern location—to the architect’s long-standing experience and Ikon’s technical information is featured in the pages of this prestige publication. Great harmony was achieved by placing Sweeney’s wonderful pictures and other natural images side by side with similar looking elements that can be found on the tower’s structure. To top it all, we encased a limited and strategically chosen amount of book prints in fine walnut wood boxes. These exclusive gifts were especially handmade, carved to follow the brand’s signature curves and polished to perfection by local craftsmen. Inside the boxes, along with the book, the VIP recipients will find strategically placed personalized items.”
Designed by La Tortilleria
“Identity project for Sorry Mom, a tattoo studio based in Braunschweig, Germany. At Sorry Mom you can expect a tattoo studio of a new kind. Arriving at this familyowned tattoo shop one is greeted by rustic wooden floors, high ceilings and an equally high standard of creativity and craft.”
Designed by We Are Büro Büro
“Bird de la Coeur Architects is a boutique firm in Melbourne’s Southbank. Founded in 1992 by Neil de la Coeur and Vanessa Bird. Over a 20-year period the practice has grown from a 3 person operation to a firm with a portfolio of multi-storey buildings across Australia and industry, institute and government awards.
“A brand new identity and a website that works across a wide range of devices were designed to represent the strong growth of the firm. A clean sophistication of the typography is seen through the carefully crafted logotype. The responsive design website features project photos in full screen to best showcase their amazing folio.”
Designed by Hue Studio
“Shyun means ‘season’ in Japanese. It is their commitment to only using the freshest, seasonal ingredients in crafting their ramen.
“True to their Japanese heritage, the Shyun Ramen Bar branding incorporates the Japanese wave hand painted in calligraphic brush to provide the authentic experience with the casual-ness of an izakaya style.”
Designed by Hue Studio