“The internet is an ever-present part of our lives. It’s how we connect and communicate with the world around us. Yet even with all the advancements in broadband internet, we still know the frustration of watching a spinning wheel on our screens.

“The problem? Home WiFi. That’s why Plume assembled a team of industry heavyweights to set a new standard for awesome WiFi, and to abandon the router once and for all.”

Designed by Character

“We approached this project with the premise of representing the disruptive profile of the agency, without letting our actions speak louder than the multidisciplinary work that Natasha Ygel already delivers to its wide range of clients.

“We created an almost anonymous brand in perfect harmony with the portfolio, we took the visual production of Inspiration Room and turned it into the DNA of the brand system; we intervened it with a wave, which represents the creative process of lines forming new –and always changing- compositions.

“This wave gains presence in static state: in bussiness cards, postcards or urban guerilla posters and generates a dynamic stimuli in the digital world working as an animated element .

“Inspiration Room explores new languages among photography, fashion and art direction with a classy fashion imprint. We generated an abstract alphabet representing the imaginary brand.”

Designed by TwentyFive

“Vitke is a consulting business which provides urban mobility solutions and is a pioneer in the region. They have developed solutions for public transportation in big cities; trains, subways, buses, cabs. Vitke uses advanced tracking systems for school routes, offers several payment methods and provides the user mobile applications with custom alerts.

“We graphically represented the concept of mobility using the simple but effective notion of A to B. This idea of movement is enhanced with a gradient, which we placed upon the stationary with lines connecting points, thus generating a visual tour throughout all corporate communication pieces. We developed a custom monospaced sans font, which was inspired by the old school graphic design used in Europe in the days of the industrial era, when the continent pioneered travel and transportation. The typography also represents the modernity of the brand, echoing code language used in computer systems.

“These visual communication elements interact in neutral, functional and simple pieces, in tune Vitke´s values of universality and accessibility, just like a good map that guides a foreign tourist.”

Designed by TwentyFive

“Modernspace is a Jakarta-based architecture studio pillared by a team who believes in optimum use of negatives space. We designed a new stationery system and website that represent their ideology.”

Designed by Studio Kudos

“Film & Commercial Production company Moonlighting were in need of a logo update and new marketing brochure for 2011. I was able to be involved with all aspects of the job from getting the logo made into a physical object, art direction of the photography, illustration as well as the design itself.”

Designed by Adam Hill

“Nuet (the diminutive of “naked” word in Catalan language) is a sustainable and artisanal fashion atelier, which produce small collections of clothes being responsible with the environment and society.

“For the development of identity we use a sans-serif typeface in nude color reinforcing the concept of the meaning of the name itself. We create the icon from the shape of stitching on the diagonal of the letter N and we use it to generate pattern.”

Designed by Dr. Zamenhof

“Ideally a company’s visual design communicates the core values of its brand, and it does so at a glance. Financial Engines, best known for its workplace retirement-planning services, is committed to bringing order to people’s lives so they can reach their goals. Our rebrand sets Financial Engines apart from the competition and puts the emphasis on clarity and directness.”

Designed by MetaDesign

“In Romania, mentoring is generally less prevalent than coaching, as the first generations of post-communist era leaders have only completed all leadership development stages in the past 5-10 years. Beside charisma and strong leadership experience, a mentor should have a professional background in a field that is relevant to the

“The former CEO of HP in Romania, Andrei Romanescu, found his new calling last year – mentoring – and reached out to us to build a positioning and an identity for his new business. While Andrei understood the importance of marketing for a service that was not a vital necessity for most, he also knew his budget would not be able to cover an aggressive marketing campaign.”

Designed by Storience

“Costume Code is a tailor shop that creates made-to-measure outfits for the fashion-savvy individuals. Using finest materials the company creates suites and shirts of extraordinary quality for both men & women. Though initially tasked to produce a lookbook for their 2012 collection we ended up redesigning the existing logo and creating a new visual identity.

“Working on the new image we had to make sure the company clearly stands out from competition. The business was very young & established by young individuals, so we deliberately got rid of any luxurious, heritage-inspired visual solutions in favour of contemporary monospaced typography, monochrome palette and minimalist layouts. To give the brand its own voice we created a set of slogans to adorn most of the print materials. As the main target audience is mainly office workers, managers and businessmen looking to spice up their wardrobe, we came up with short quirky phrases relating both to office life and fashion customers could relate to.”

Designed by The Bakery

“A totally new visual communication approach for a famous Greek restaurant in Leipzig, Germany.
We built the fresh new applications onto the two intact cornerstones of the enterprise: the name of the mythical Greek hero and the real trireme that sails on the White Elster river. We respected the powerful bonds of the business with the water element (Greece-Crete-Sea / Theseus – Neptune – Seamanship), where from the archetypal new logo emerged. The colors used, copper and gold, bouncing off the mythical ancient Greece, although harmonized with the modern aesthetic forms.”

Designed by Cursor