Etikettarkiv: Minimalist

Christchurch City Choir

“The Christchurch City Choir came to us to redevelop their brand and advertising. Our mission was to give the Choir a polished look that would attract fresh eyeballs and give them a distinct voice in the Christchurch art’s scene. First up, we crafted a logo that conveyed the idea of voices singing by tilting the Choir’s name on an uplifted axis. We then used plants and flowers to illustrate the natural, unadorned harmonies of choral singing. We carefully selected highly crafted, historic imagery to convey the beauty of the concert experience. A bright pastel colour palettes ties the various concerts together and gives the brand a fresh, vibrant feel that appeals to audiences young and old alike.”

Designed by Strategy

Friends of Ham

“Friends of Ham is a bar and charcuterie based in Leeds that serves the finest continental meats and cheeses alongside a vast selection of independent craft ales which has led to the venue quickly gaining a loyal following and opening a second premesis. After previously designing their menus, we have continued to work with them over the past year on their ever changing print collateral.

“It was important for the application of the identity to remain fluid and flexible throughout the printed materials which we achieved through a wide variety of materials, formats and processes such as letterpress, foil stamping, screen printing and the use of specialist papers made from spent brewer’s grain that reflect their craft ethos.”

Designed by Passport

Forest Found

“Forest Found works to get people of all ages and backgrounds outside. Having grown up climbing hills and adventuring in woodlands they want to pass on their enthusiasm for the powerful and tangible benefits of nature. They are passionate about using the outdoors to; boost children’s development and confidence, show adults how much fun there is to be had in the forest, and create beautiful spaces amongst the trees.

“They came to us in search of a flexible and dynamic brand identity that captured this energy and had the potential to adapt to a multitude of different applications. We started with a humble tree that is built out of their initials by way of back-to-back letter F’s, which is complemented by customised typography that alludes to the growing branches and roots of the forest. From this, we created a full suite of logos that are suitable for a variety of uses and scales, while the gently textured, wood-cut style of the line-work displays a natural and honest vibe that indicates the respect they have for their surroundings. They also have three distinct sub-brands through which its offerings are categorised and these required separate icons to appropriately reflect the different experiences of learning, adventures and events.

“We researched heavily into the materials we used for the printed collateral to ensure its environmental credentials mirrored the company’s values. We predominantly used paper stocks that were made from post-consumer waste and by-products of corn, kiwis, grains and olives which were produced using 100% green energy. Everything that we printed for Forest Found was also carbon-balanced that is certified by the World Land Trust who use the money to protect an ecologically endangered area of forestry in Vietnam, which offsets the carbon used in the paper making process. The materials we sourced naturally informed the colour palette which covers an array of off-whites, browns, greens and yellow that are used interchangeably across their personal stationery.

“Finally, we designed an editorial piece to promote the learning division of the company to local schools. The large-scale format and full-bleed photography begins to immerse the reader into the forest environment which gives a flavour of what they can come to expect, while over-sized typography simply communicates the key mission statement and other essential information. The book is comprised of loose, folded sheets which are fastened by an elastic cord that helps to bypass the need for any environmentally-harmful glues that would be used in many traditional binding methods.”

Designed by Passport

Stories

“Stories is a new, independent café in Oakwood, near Leeds which boasts artisan coffee, cold-pressed juice and a locally sourced menu all served in a beautiful, Scandinavian-inspired space. The ethos behind Stories is borne out of their belief that everyone has a story to tell and theirs is centred around the close connections they have with their meticulously curated suppliers.

“Stories came to us requiring a suitable brand identity through which it could express the commitment to its specialist suppliers while also reflecting the Nordic influences on its products and interior styling. We started by designing a contemporary logotype with customised characters that double as simplified representations of people; the staff, customers and suppliers who create the stories. The dots in these characters also create a link to the identifiable style of Scandinavian typography. The identity also includes feature typography that uses delicate lines to join selected dots – which indicate, for example, the journey of ingredients from original source to café.

“We wanted to ensure the notion of ‘everything has a story to tell’ continued to filter through into the print collateral. This was achieved by researching unconventional paper stocks that each have a unique backstory as they are produced from by-products of citrus fruits, grapes, leather and brewers’ grain. These substrates then naturally informed a colour palette of cool, pastel tones which were applied interchangeably across the stationery, menus and promotional collateral.

“We also designed ultra-minimal juice bottles which contain cold-pressed juices that are made on site. The bottles are printed simply using only white ink and prominently feature the list of ingredients to reinforce the fact that nothing extra is added.

“Finally, we worked in collaboration with Duke Studios to produce a fitting wall menu and custom holders for the table menus. These were made from birch plywood to match other fixtures and fittings on the premises, while the aesthetic of dots and joining lines materialised again in the form of brass rivets and elastic cord that fastened the menu sheets in place.

“Designed by Passport: Printed menus, wall menu, duplexed business cards, letterheads, story cards, lunch vouchers, opening night invitations, loyalty cards, canvas bags, stickers, takeaway bags & cups, stamp.”

Designed by Passport

Lexa

“Lexa is a luxurious, 68 metre superyacht designed by Newcruise & Frank Neubelt. Zebra was commissioned by the owners of the yacht to create the visual identity system along with the accompanying branded collaterals. This included everything from the yacht badging, crew uniforms, bath robes, towels and even branded toiletries.

“The overall identity needed to have a luxury feel and had to fit well with the sophisticated, sleek lines of the yacht’s design.”

Designed by Zebra

Barringtons

“Barringtons is a Perth-based firm of chartered accountants. They have been operating for over 20 years and are known for their entrepreneurial and progressive approach to dealing with their client’s business. Unfortunately their old corporate identity didn’t fully match their thinking so Zebra were engaged by brand consultant Russell Springham to update the Barringtons brand.

“We started by developing a new symbol, a hexagon that forms the shape of an open box. This symbol is made up of inter-connecting lines that reflect Barringtons interactive client relationships as well as their ability to solve complex problems and challenges. The box shape is open, as the firm it represents is open to new ideas and fresh ways of thinking. On the right side of this box is a subliminal letter B, helping to further personalise the mark.”

Designed by Zebra

No. 44

“No. 44, founded by owner/creative director Gavin Brodin, is a specialist developer of the world’s most prestigious ultra-premium homes. Each project is unique in its design and approach, transforming architecture by finessing the finest details to the highest standards. No. 44 enlisted us to design their stationery set to evoke the ultra high-end design and attention to detail characteristic of their work. Operations in L.A. and London.”

Designed by Turnstyle