Etikettarkiv: Minimalist

The Playlist Company

“Renowned for their encyclopaedic knowledge of music of all genres and eras, The Playlist Company designs sonic experiences for some of Canada’s top hospitality brands. The identity has a deliberate musicality that mimics the journeys of their powerful, highly curated playlists. The logo itself has stanzas of movement, while blocks of colours inspired by jazz and soul album covers from the 40s and 50s are given subtle shifts in tonalities and hues to evoke music’s power to transform space and emotion.”

Designed by Blok

Bluegiant

“As one of many LA-based film production companies, Bluegiant wanted to stand out and show their stylish and creative side. The proposed identity evokes a Mid-century modern style with geometric shapes harnessing a ”blue giant” star. Dark colors combined with outer space, astronaut and vintage spaceship imagery complete the look.”

Designed by Trüf

Dylan Culhane

“The brief for this new personal identity series was to create a cohesive range of professional stationery that would make a striking first impression, and convey something about the photographer’s distinct and varied style. The overarching idea was to marry the idea of precision and instinct – two seemingly opposed yet defining pillars of Dylan Culhane’s work. At times meticulous and considered, the photographer’s methodology relies strongly on impulse and the unconscious. Moreover, his work is not limited to photography and extends into graphic design and visual art, so the identity needed to reflect this.

“Ben’s response was to create a modular system that could be adapted according to the specific project or client. A neat circular logo is juxtaposed with a loose script based on dozens of samples of the photographer’s own handwriritng. The circular logo is designed to resemble a classic postmark, and alludes to photography with the subtle inclusion of a film plane mark to anchor the design, that can also be used independently for letter footers and envelope seals.

“Rubber stamps and an embosser were created for all the various logo elements, to be used interchangeably (along with characteristic traces of spraypaint) to allow for a range of customisable communication, marketing and packaging options. Rich butter-yellow was chosen as the sole colour element to make the logo pop and contrast with the otherwise classically monochromatic series.”

Designed by Ben Johnston

Pluto Finland

“Pluto Finland is an agency that works on planning, design and production for various culturally, socially and economically important projects – such as Helsinki Central Library, Shanghai Expo 2010 and World Design Capital Helsinki 2012.

“Kokoro & Moi redesigned Pluto Finland’s visual identity by combining two famous Plutos: the dog and the planet. Pluto Finland’s projects create impact, which encouraged the design team to take a bold approach with the identity. The delicate execution validates these daring starting points.”

Designed by Kokoro & Moi

ALA Architects

“ALA Architects is a Helsinki-based architecture firm that seeks fresh angles, flowing forms and surprising solutions on all levels of architecture. Projects range from underground stations to housing areas, high-rise developments and cultural venues such as theater and concert hall Kilden in Kristiansand and the new Helsinki Central Library.

“Kokoro & Moi is responsible for the identity, online concept and design for ALA Architects. The word ‘ala’ is used in Finnish for ‘under’. Therefore the bare black-and-white identity also features a striking ‘underworld’, a glance underneath the clean surface of the creative processes. The ALA Architects website features a comprehensive look at what’s happening behind the scenes. Or, should we say, under the scenes.”

Designed by Kokoro & Moi

Parallel Projects

“Michelle Funke came to us with a financial advisory concept focused at supporting artists and creative agencies. Though the industry is generally thought of as dull and dry, a lot of creativity and insightful thinking happens behind the scenes that enable companies to do what they truly love. Her concept needed a name, identity and tone of voice.

“We wanted to disrupt the category with a conceptual name and contemporary identity.  Michelle takes a holistic approach to finances and bookkeeping. She is working with you at each step of the way. Parallel Projects is set so each letter is aligned with the another. Supporting and moving together. The goal was to create an identity that appeals to artistic audience.  Additionally, it needed to feel sophisticated and credible, not trendy.

“Within a few months after launching Michelle has hired a team and signed on new clients. The identity system has provided her with a premium and identifiable brand. Her website is fully responsive yet simple. She is quickly establishing Parallel Projects as the go to financial advisory for small to mid-size creative agencies and artists in New York.”

Designed by DIA

Le Mise

“Le Mise is the Art Advisory concept of Andi Potamkin, New York’s modern day art gallerist. After a few years in the big box uninviting gallery world Andi wanted to create a personalized and warm experience for collecting and enjoying art.”

Designed by DIA

Casa da Tradução

“Casa da Tradução is a company specialized in translations based in Sao Paulo, Brazil known by its always personal service, something that does not happen in its market. Company approached Anora Campo to help them build a brand that could make tangible the brand promise and the company attributes in order to face the market.

“The challenge of the project was to bring a speech to flee from all that existed in the translation market, and even an identity that brings originality the mark, as the name “House of Tradução” that despite flee the competition names of style It is usually done by acronyms or words in English it was a generic name.

“Working with client we arrive at the main pillar of the brand: Humanity. Pillar that well reflected the culture of the company. During the creation process client told us that the name was not having strength with their customers in other countries (because they already accustomed to companies with English names). Reviewing conversations with our client we perceive the constant use of the term “a Casa” (the House) to refer to the company. We have seen that the name had great significance, very close to the main pillar of the brand. What can be more humane and warm than our house? Soon came the solution to design a logo with the company name and next to it use the term “Casa” in other languages.

“Casa da Tradução remains strong in the market with a brand that today is recognized and mostly admired by its customers. With a well-defined brand promise, a unique identity and excellent service (delivery promise) Casa da Tradução is ready to compete in new projects with large companies in the industry.”
Designed by Anora Campo

Bryan Pearson

“After 20 years as a successful CEO, Bryan Pearson has developed a niche business providing strategic leadership and support for CEOs. Bryan’s company is completely defined by his personal skills and experience, so it was essential for his brand to reflect a high degree of professionalism and integrity.

“To achieve this effect, we created a pared back typographical logo and brought it to life with specialised printing techniques such as embossing and gloss UV’s. These tactile attributes add a sophisticated feel while the silver, white and blue colour palette ensures Bryan’s distinguished reputation is conveyed through a highly polished yet understated visual identity.”

Designed by Strategy

Canterbury Medical Research Foundation

“In June 2014 the Canterbury Medical Research Foundation (CMRF) began researching the way it presented itself, both internally and externally. A series of stakeholder interviews were undertaken and the insights obtained were used to re-position CMRF within the market.

“The refreshed identity uses a distinct logo device and clear typography to make the organisation more visible. The tagline, ‘Research Saves Lives’ drives the message home and explains what CMRF represents.

The CMRF subsidiary, New Zealand Brain Research Institute needed to be both aligned and differentiated from CMRF. We achieved this through commonalities in the logo device and typography, while contrasting colours clearly set the two organisations apart. The new look and feel has been applied throughout all brand collateral including a wide-reaching advertising campaign with channels in print, digital and outdoor resulting in a significant increase in public awareness.”

Designed by Strategy