Etikettarkiv: Minimal

Móra

”Móra Ifjúsági Könyvkiadó visual identity. Móra Ferenc Ifjúsági Könyvkiadó (Móra Ferenc Publishing) is the largest youth publisher in Hungary. It was founded in 1952 and although it was a part of every Hungarian’s childhood the company never had a brand identity. Now it has.”

Designed by zwoelf

Onni

”Flowers are beautiful, and for that reason most people perceive it as an object of special occasion only. Onni Flower market seeks to reverse the stereotype by creating a concept that flower is suitable for any occasion, any day, because each and every day is special in its own way. To achieve this, Onni has strategically placed their outlets at supermarkets and malls supported with a welcoming and warm design.”

Designed by FullFill Artplication

MCCANNPR

”MCCANNPR, a market leader in Romania, decided to adopt a new, content-centric business model. That means that they now provide complete solutions to brand challenges that were once divided among multiple separate shops, from creative and PR to digital and media. Our task was to develop a brand identity that would strike a good balance between the brand’s heritage and its new vision.”

Designed by Storience

Item

”Enough of the big box experience and mass production! ITEM champions a manifesto that strikes new territory within the interior design world. ITEM believes that a truly exceptional home must be as unique as the person who lives in it. This one-of-a-kind space is created gradually over time, piece by piece, from successive discoveries. The essence of any decor is expressed in each detail, each element, each ITEM.

”To highlight this vision, the identity is supported by a complete line of vibrant colours and diverse patterns – a metaphor for human nature itself. The versatility of the design and the infinite possibilities for reinvention open the door to inspiration, a key element of the ITEM in-store experience.”

Designed by lg2

KAYAK

”The philosophy of the creation of the logo/ mark was to combine the kayak as a floating boat with fashion. Our research showed that traditional kayaks were made of stitched leather. So the concept was to design a kayak skeleton and for the logo to be printed below in strict typography to give the prestige of the company. The needle that goes through the typography signifies fashion and simultaneously it’s associated with the construction style of classic kayaks, which were sewn by hand. The label on the outside of the store was made with three-dimensional letters with two inscriptions, a large vertical and a horizontal above the door. The keel above the door was made of neon material in order to give it a more modern touch to the design. The facade of the building was dressed in white and black matte vinyl sticker, a material that gives vitality and light to the store. Putting a sticker on the front of the building with the ”disorderly” inscription of the characters that form the word KAYAK creates a clever optical illusion to passers-by and imprints in their minds the name of the shop. Moreover, this specific ”cover” for the facade was chosen for its minimalist design proposal.”

Designed by Cursor

Old Creek

”Old Creek was seeking a refreshed brand and associated online space that represented the breadth of their offerings – custom cabinetry, doors, and installations – in a form that presented the leading characteristics guiding their craft process; thoughtfully constructed home furniture composed of premium materials.”

Designed by Urban Influence