“In 2013, Kurppa Hosk won a major agency pitch for Skandia, one of Scandinavia’s leading bank and insurance companies. Skandia felt a need to reposition its brand. The company wasn’t being perceived in the desired way. And the existing visual expression reinforced the undesired connotations. Kurppa Hosk was asked to create a new visual identity – one that would better convey Skandia’s corporate DNA and help unify its large organization. The assignment had to adhere to a strict design brief, with numerous must-nots and constraints.”

Designed by Kurppa Hosk