“diDom is a store located in the heart of Madrid’s Golden Mile with more than 30 years of history, specializing in the sale of shoes and accessories for weddings and celebrations. We were asked to redesign the entire brand to completely change its old-fashioned image and position themselves in today’s wedding markets.
“We wanted to reflect on the elegance and delicacy of the brand identity, as well as the quality and design of its products. We have developed a customized typographic logo and a symbol that occasionally accompanies the brand. The symbol was born from the union of the two letters D present in the name of the brand, building the elegant silhouette of a flower, with soft shapes in reference to the forms of women and reflecting some of the most representative emblems of weddings and celebrations: The union of two people. We decided to use a palette of soft corporate colors, supported in black and white. Design, quality and elegance.”
Designed by Sonia Castillo Studio


“Visual identity, art direction, and graphic design for Melbourne based hair studio, Bob. Bob is a natural hair salon founded on the belief that a simpler approach to well-being enriches our lives. A minimalist design compliments a philosophy based on natural ingredients and sustainable practices.”
“DWELL the space We make big and small things — out of concrete.”
“Long-time Vancouverites may recognize the location of Pepino’s as the former home of Nick’s Spaghetti House, a neighbourhood classic Italian Spaghetti House that shuttered in late 2017 after 60 years of business. The new owners wanted to pay homage to its heritage, but the former owner, Nick Felicella, wished to retire his name. Inspiration struck the owners in the form of a 1962 song by Italian-American singer Lou Monte called “Pepino, the Italian Mouse”. The discovery was a serendipitous one, with the playful ditty connecting to both Nick’s Spaghetti House: Felicella had owned a racehorse named Spaghetti Mouse, and the rascally rodent character in the song provided a perfect namesake.
“Coquille Fine Seafood, is a sophisticated fish house in Vancouver’s Gastown neighbourhood; as you walk in it immediately sets a theatrical, oceanic tone. All aspects of the room and bran embraced aquatic motifs wholeheartedly. A modern spin on a classic fish house concept, the 4,100-square-foot restaurant offers a creative menu of quintessential seafood and shellfish dishes accompanied by a wide-ranging drink menu featuring craft beer, handmade cocktails and notable BC and international wines. With seating for 100 in an expansive dining room, bar and lounge appointed with nautically-inspired décor, Coquille Fine Seafood allows locals and visitors alike to enjoy a relaxed-yet-elegant dining experience for lunch, dinner, happy hour and late night drinks.
“Home is a life in progress. It’s a place to be lived in and loved, and it’s always changing. Bellacor, an online marketplace for home furnishings and decor, aims to invite, inspire, and make it easy to find exactly what you’re looking for.
“FR-EE / Fernando Romero Enterprise is the global firm of the award-winning architect Fernando Romero. The studio is recognized for its pioneering design of projects such as the iconic Museo Soumaya in Mexico City, the forthcoming Museo Mazatlán in Sinaloa, Mexico, and the new Mexico City International Airport. Natasha Jen and her team designed a new identity and website for FR-EE that capture its innovative approach to architecture and design. The identity is designed to illuminate both the firm’s adaptability in translating historic, social, economic and environmental contexts and the underlying formality within their work. To achieve this, the designers set the logotype in lowercase Circular, which has fluid curvatures within geometry-based letterforms. Color is an expressive element of the FR-EE branding. The bold palette—a distinctive shade of fluorescent green, along with blue, purple and pink—suggest the vibrant culture of Mexico, where the firm is headquartered. The green also references the company’s commitment to green design and environmental sustainability. The responsive website showcases FR-EE’s wide-ranging body of work while capturing the firm’s energetic spirit. The entire portfolio is presented on the homepage as a universe of projects. These are imagined as illuminated objects with miniature, colored 3-D models. Once users begin exploring the navigation, the work can be filtered and reorganized by various factors. Each individual project page is a long scroll: high-resolution images, 360-degree rotating models, and videos allow users to experience each architectural work dynamically and holistically.”
“Classic and contemporary meet in LOROD, a fashion brand by Lauren Rodriguez and Michael Freels that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. Pentagram’s Natasha Jen and team have designed a brand identity for LOROD that captures its unique mix of high and low, of refined craftsmanship and utilitarian functionality. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website.”
Branding, identity & art direction for Burger Bar STAKT Based in Perth, Australia