”Gotham Writers Workshop has helped a generation of New Yorkers express themselves. The school offers rigorous academics and invites people from all walks of life into its community. In recent years, however, the creative writing school found that its outward identity did not reflect its true vibrancy — this was having an impact on class enrollment. Hyperakt was asked to evolve the Gotham Writers Workshop brand and turn around its web presence in order to broaden its reach. The new voice of Gotham Writers Workshop needed to inspire younger writers to join the community, while leveraging the school’s proud reputation and preserving its NYC heritage.”

Designed by Hyperakt