Etikettarkiv: Typographic

SPV Architects

“A young and sophisticated architecture studio based in Mexico City. Full with cultural heritage, their approach to solving space riddles is simply sublime. Our approach was to create a timeless and clean look and feel. The logo represents the pillars of architecture according to renowned architect Gottfried Semper; it is also also an abstract monogram of their initials (see animation below).

“As part of this brand identity, we designed collateral deliverables in digital and diverse elements simulating local and handcrafted materials used in their projects.”

Designed by Diego Leyva

Gravity Nordic

“Gravity Nordic is a marketing production company operating from Helsinki and Stockholm. Gravity Nordic manages and delivers the best possible production solutions for their customers marketing materials, including handling the communications deliveries, schedules and ultimately the quality control. Our task was to create a new identity that would reflect this high quality service. To achieve an elegant yet contemporary look, we used a simple black & white colour palette in combination with gold foil. The logotype conveys quality and exclusivity, as does the subtle embossed pattern, used across various applications. These printed materials function as good examples of the custom and quality solutions Gravity can provide.”

Designed by Kuudes Helsinki & Stockholm

David Goh

“Studio Contact Studio Contact An image maker, DAVID GOH’s work spans the genres of fashion, portraiture and landscape. His images are characterised by the distinctive black and white and emotive style that applies the principle of pure photography; using simply natural light and shade. The branding for DAVID GOH had one very clear and distinct objective: to present the photographs and collaterals in a simple and effective way. Attuning to a clean and minimalistic design direction, we underscored the black and white photographs with a similar colour scheme – throwing them into sharp relief against a monochromatic palette.”

Designed by Nout Studio

Masswerk

“The Estate Agents of Masswerk primarily care for customers in the luxury real estate segment. Accordingly, the new look was expected to be high quality and elegant. The logo forms a minimalist figurative mark, which is used on all elements of the business equipment in an embossed form. The cards are 3 – in the new corporate colors – Papers laminated to one block. Not only the materials but also the thickness of the cards keeps Masswerk to its customers in mind. In addition to the business equipment, a new website, which is also reduced, modern and appears refined elegance.”

Designed by FYFF Bureau

ONA

“ONA was born with the purpose of providing to people new ways to consume fashion. Its name means “wave” in catalan, which represents its intention to literally create a new wave of fashion consumption. By doing clothes curatorship from all over the world and aware to all fashion trends. ONA promotes a style free of stereotypes, from high to low fashion, where new possibilities of combinations of looks are explored and offered exclusively. ONA is an open minded brand, with an irreverent and sophosticated approach, as well as accessible and democratic.”

voice

“With intensive violet and orange tones and a playful visual approach full of contrast and boisterous attitude, we tried to designed a uniquely bold branding concept that draws attention to the importance of the topic of voice and speech from the perspective of Verena Covi in a unique way and conveys it from its dusty old image into a sensual and desirable new direction.

“By visualising audio waves, which are the symbol for versatility of language, pronunciation and intonation, the recognizable wavy pattern becomes the basis of the concept. The audio waves in their simplified form can be transmitted into every different medium. The 50 different versions of business cards showcase the versatility of language also for the print media, while the website displays a playful approach to speech technique. By clicking onto specially marked words in the running text an audio sample will be played. At the same time animated audio waves rhythmically move to the spoken word.

“The concept also uses phonetics – the study of the sounds of human speech. Target group: People, who are aware of the importance and effect of voice and speech and who want to embrace and optimize their potential on this field. Objective: The aim of the brand identity is to show the importance of the topic of voice and speech from the perspective of Verena Covi in a unique way and to convey it from its dusty old image into a sensual and desirable new direction.”

Designed by ICARUS creative

Cocot

“Inspired by cow blotches that have been transferred into to textures and colors of the earth and nature. The application of the spots was achieved through the images of Landon Metz’s art. Product aimed at a select audience of vegans who take care of the environment and their health. For the logo, a simple and geometric typeface was selected that made a contrast with the rustic nature of the spots. Our approach with clean, sans-serif typography gives Cocot a luxurious feel mostly associated with high-end brands. The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks. This project by Jessica Sandoval (Founder of Mamba Studio), is a derivative work that was carried out based on a proposal made for Minisuper Studio.”

Designed by mamba studio